AI for marketers
Put the briefs, spend exports, crawl files, consent records and interview notes in one folder, and get back the audit, recap or synthesis with every number traced to your own files.
Q3-media-recap.xlsxExample| Channel | Spend | Platform orders | Platform revenue | ROAS |
|---|---|---|---|---|
| Meta | $182,400 | 4,920 | $541,200 | 2.97 |
| Google Ads | $146,800 | 3,880 | $446,200 | 3.04 |
| Klaviyo | $18,600 | 3,410 | $375,100 | 20.17 |
| TikTok | $42,500 | 610 | $65,900 | 1.55 |
| Platforms combined | $390,300 | 12,820 | $1,428,400 | 3.66 |
| Shopify, all orders | $390,300 | 9,140 | $1,051,300 | 2.69 |
NotePlatforms claim 12,820 orders against 9,140 in Shopify, so at least 3,680 are double counted and blended ROAS is 2.69, not 3.66.
Ask it for
“Audit this Screaming Frog crawl and the Search Console exports from the relaunch: redirect chains, canonical conflicts, orphaned URLs, by template.”
SEO-relaunch-audit.xlsx“Check the August 14 back-to-school SMS list against our consent records and name everyone with no prior express written consent on file, as TCPA requires.”
SMS-consent-suppression.xlsx“Review the homepage copy and Riverbench packaging copy for unsubstantiated claims, unsupported comparisons and missing disclosures before it goes to legal.”
Homepage-claims-review.pdf“Recap Q3 paid media by channel against Shopify revenue and flag where platform-reported conversions add up to more sales than we actually had.”
Q3-media-recap.xlsx“Analyze the Van Westendorp responses from the 412 respondents and read out the acceptable price range and the optimal price point for the Pro plan.”
Pro-tier-pricing.xlsx“Code the 14 win-loss transcripts into themes, pull the verbatims that carry each theme, and note which themes appear in wins and which in losses.”
Win-loss-themes.docx
Inside the Marketing mode
Market sizing and evidence synthesis
Builds a market size bottom-up from customer counts, prices and purchase frequency, then shows where the analysts’ top-down numbers disagree and why.
Pricing and packaging
Runs Van Westendorp and Gabor-Granger to their method rules and reads out the acceptable price range, price points and demand curves.
SEO research and audits
Audits crawl and Search Console exports for redirect chains, canonical conflicts and schema gaps, and explains why organic traffic fell.
Social listening and PR measurement
Turns coverage exports and social mentions into share of voice, themes and sentiment, and keeps AVE out of the report.
Marketing privacy and consent review
Checks every send list against your capture records and the suppression lists, and flags contacts whose consent would not hold up under TCPA, CASL or GDPR.
Funnel definitions scoring and routing
Back-tests the lead score against who converted, catches fields filled in after the fact, and puts the MQL cutoff where conversion actually jumps.
Loyalty program design
Costs a points program before launch: cost per point, earn and burn, breakage and the deferred revenue liability under ASC 606.
Customer segmentation
Segments your customer base on scaled inputs, shows why the segment count is the right one, and gives you the rule that assigns every new customer.
Marketing mix and attribution
Recaps campaigns without adding Meta and Google conversions on top of each other, and tests whether the channel did anything at all.
Ab test design and readout
Sizes the test before launch, checks sample ratio mismatch and guardrails at readout, and reports flat results as flat for your ship or no-ship call.
Marketing claims review
Marks up copy and creator briefs before counsel reviews them: unsubstantiated superlatives, implied performance claims, missing #ad, rival trademark bids.
Qualitative research synthesis
Codes interviews, tickets and review text against a codebook and shows how rare or common each theme really is, win-loss included.
Survey design and analysis
Writes the questionnaire with skip logic and scales, then weights the waves and reads the crosstabs with margins of error for the brand tracker.
- Office skills
- Excel, Word, PowerPoint, PDF
- Tools
- Read, edit and write files, Search files, Run code, Search and read the web, View images
- Connectors
- SharePoint, Google Drive, Gmail, and additional custom connectors
- House style
- Your fonts, layouts and rules, on every file
How it works
- 1
Point it at the campaign folder
The brief, ad copy and creative, the media plan and platform spend exports, the crawl and Search Console files, consent records, interview notes and last quarter’s recap.
- 2
Ask for the deliverable
It reads the folder, builds the workbook, deck or document in your own formats, cites the file behind every number, and states plainly what the folder cannot answer.
- 3
Trace it, then decide
Every figure ties back to a file you recognize, so reviewing is tracing rather than rebuilding, and the send, the post and the legal handoff stay in your hands.
Who it’s for
Marketers at every level and in every specialty, from coordinators to CMOs: generalists, brand and product marketers, and demand generation, lifecycle, content, SEO, paid media, social and event marketers, in-house and at agencies.
Questions
Will it invent statistics or make up research findings?
Its skills require it to cite the source file for every number and to state what it could not find or reconcile instead of guessing. You still review every file it touched before a recap, brief or report ships, because a citation you have not opened checks nothing.
Will the copy still sound like our brand?
Yes, it matches the style of the files you give it: it follows the fonts, layouts and conventions of what is already in the folder, so new drafts come out in your house style. Put your voice guide and past campaigns in the folder, and judge the drafts like any writer’s work, because the taste call stays yours.
Can I put customer lists and CRM exports in the folder?
Ultramarine Work changes files only in the project’s folder. When a request needs it, it can read files elsewhere on your computer, never passwords, keys or app data, and you can turn that off in settings. The model runs on Paper Instruments’ servers, so the content it works on is sent there to be processed. Paper Instruments is SOC 2 Type II, and our security and compliance details are on our compliance page. What you may upload for a given campaign is a call for your privacy team under the laws you market into.
Will Google penalize us for AI-written content?
No, Google ranks quality rather than authorship, but its spam policies cover many generated pages that add no value for readers, and its guidance tells you to fact-check AI content before it goes live. Ultramarine Work drafts from the files you supply and cites what it used, so the fact-check before publishing stays with you.
Does it catch claims that fail FTC or platform rules?
Yes, it reviews ads, copy, packaging and creator briefs and calls out the ones that would not pass: superlatives with no substantiation behind them, implied performance claims, creator posts missing #ad, and competitor trademarks in keyword bids. Platform policies differ by category and region, and counsel decides what ships.