AI for e-commerce and marketplace managers
Ultramarine Work sits in the folder where your Shopify, Amazon and Klaviyo exports land. It checks listing claims, works out markdown depth and writes test readouts. Each job comes back as a finished file for you to review.
BF25-price-support.xlsxExample| SKU | Item | Was price | Days at was, of 90 | BF price | Finding |
|---|---|---|---|---|---|
| OW-2214 | Ridgeback down parka | $249.00 | 71 | $174.30 | The was price ran 71 of 90 days, so the strike-through holds. |
| OW-2231 | Alder fleece half-zip | $89.00 | 0 | $59.00 | It sold at $79 all 90 days, so $89 is not a supported former price. |
| OW-2240 | Marten rain shell | $159.00 | 88 | $111.30 | The was price ran 88 of 90 days, so the strike-through holds. |
| AC-0418 | Wool beanie, 2-pack | $34.00 | 62 | $23.80 | The was price ran 62 of 90 days, so the strike-through holds. |
NoteChange the OW-2231 strike-through to $79, its actual price for the last 90 days, or drop the comparison.
Ask it for
“Plan the Labor Day markdown for the 340 SKUs of carryover outerwear: depth by week, margin effect, sell-through, and former prices we can support.”
LaborDay-markdown-plan.xlsx“Check every Black Friday strike-through against the price history file and flag any was price that wasn’t the live price in the last 90 days.”
BF25-price-support.xlsx“Sweep the 45 October listing edits for prohibited claim words, unsupported dermatologist-tested lines and competitor trademarks in backend keywords.”
Catalog-refresh-claims-review.pdf“Before the Cyber Monday send, audit consent capture and the suppression list, and say which abandoned-checkout flows we can’t email.”
CyberMonday-consent-audit.xlsx“Size the one-page checkout test against our 3.4% conversion baseline for a 10% relative lift, with guardrails on AOV and refund rate.”
Checkout-test-design.xlsx“Build the Q3 channel recap deck without stacking the conversions that Meta, Google and Klaviyo each claim, and show where we never ran an incrementality test.”
Q3-channel-recap.pptx
Inside the E-commerce & Marketplaces mode
Markdown and promotion planning
Turns sell-through and margin data into markdown depth by week, and flags every former-price comparison the price history can’t support.
Ab test design and readout
Each test is sized from its own baseline before launch, and the readout carries the hypothesis, the guardrails and a recommendation you confirm.
Price elasticity and benchmarking
Estimates how units respond when a SKU moves $5, and builds volume-weighted competitor price indexes from order data and the competitor sites you name.
Marketing claims review
Reads listings, ads and creator posts against your substantiation files and catches the claim words Amazon, the FTC and platforms restrict.
Marketing mix and attribution
Keeps Meta, Google and Klaviyo conversions out of one summed total, and marks each channel where only an incrementality test can prove the lift.
Marketing privacy and consent review
Audits consent capture and suppression before each send, and counts cart and browse abandonment as commercial messages under TCPA, CASL and GDPR.
- Office skills
- Excel, Word, PowerPoint, PDF
- Tools
- Read, edit and write files, Search files, Run code, Search and read the web, View images
- Connectors
- SharePoint, Google Drive, Gmail, and additional custom connectors
- House style
- Your fonts, layouts and rules, on every file
How it works
- 1
Put the exports in one folder
Drop in the Shopify sales export, Amazon Business Reports, GA4 sessions, Meta and Google campaign reports, Klaviyo consent tables, spec sheets and the price history file that documents every was price.
- 2
Ask for the work itself
Name the job: the markdown plan, the marked-up claims review or the test readout. Each one arrives with the source export named behind every number and a list of what it couldn’t reconcile, like a was price with no supporting history.
- 3
Review, decide, publish
Check the claims against the substantiation file and each was price against the history before you make the ship or no-ship call. The upload to Seller Central or your store is yours to run, because it never posts to any system.
Who it’s for
E-commerce, DTC and marketplace managers and digital merchandisers at brands and retailers, including Amazon and Shopify sellers.
Questions
Will AI-written bullets get our listing suppressed?
Yes, when the AI writes prohibited or unsupported claims, which is what gets listings pulled. Sellers on Amazon’s forums report it happening, including a detox gummy listing that Amazon’s own AI generator filled with banned words. Ultramarine Work checks every draft against your substantiation files and the claim words Amazon and the platforms restrict, and notes what it can’t verify instead of inventing certifications. Nothing goes live until you have read the draft.
Will it invent product specs or certifications?
Yes, that is the known failure mode for AI on listings, so every spec in the draft cites the spec sheet or source file behind it and everything it couldn’t confirm is listed as unresolved. It reports missing data instead of guessing the wattage, the capacity or a RoHS badge. You still check the draft against the physical product before publishing.
Can it check every was price against our price history?
Yes, once the price history file is in the folder. It rebuilds each former price from the dates and prices on file and flags strike-throughs that fail either test. The FTC’s rule requires the former price to have been openly offered in good faith for a reasonably substantial period. California’s requires it to have been the prevailing market price within 90 days. Where the record is thin, the draft says so. A borderline strike-through is a judgment for you and your counsel.
Where does our order and consent data go?
Ultramarine Work changes files only in the project’s folder. When a request needs it, it can read files elsewhere on your computer, never passwords, keys or app data, and you can turn that off in settings. The model runs on Paper Instruments’ servers, so the content it works on is sent there to be processed. Paper Instruments is SOC 2 Type II, and our security and compliance details are on our compliance page.