AI for public relations and comms
Ultramarine Work drafts the press release, the pitch email and the holding statement from the files in your campaign folder. Point it at monitoring exports and pulse survey files, and it returns coverage reports and survey readouts.
Corritt-acquisition-release.docxExampleHalbrook Industries Completes Acquisition of Corritt Foundry
TOLEDO, Ohio, March 17
Halbrook Industries today completed its acquisition of Corritt Foundry, a maker of ductile iron castings for pump and valve manufacturers. The purchase adds Corritt’s two plants and 340 employees to Halbrook’s flow control business. "Corritt’s people are the reason we made this deal," said Dana Whitfield, Halbrook’s chief executive officer.
About Corritt Foundry
Corritt Foundry was founded in 1952 and casts ductile and gray iron components at plants in Fremont and Lima, Ohio. It supplies more than 60 pump, valve and hydrant manufacturers across North America.
CheckedThe quote comes from the town hall transcript at 14:32 and still needs the CEO’s sign-off.
How it works
- 1
Open the campaign folder
The folder holds past releases and statements in your own format, the messaging matrix, town hall and interview transcripts, monitoring exports, the incident log and pulse files with identifiers stripped.
- 2
Say what you need next
Ask for the release with candidate quotes from the principal’s own words, the pitches, the briefing book, the coverage report or the survey readout. Each file comes back in your house style with a source for every claim.
- 3
Review before anything goes out
Check the draft against the approved facts, the incident log and the reporter’s actual words, and get each quote signed off by the person quoted. Send it to legal where legal review applies. The communications lead decides what goes out.
Ask it for
“Write the press release announcing the Corritt Foundry acquisition closing March 17, with candidate quotes drawn from the CEO’s town hall transcript.”
Corritt-acquisition-release.docx“Turn the Meltwater export into the Q1 coverage report, with clips by tier, share of voice against Ridgeline and Veldris, sentiment and message pickup.”
Q1-coverage-report.xlsx“Draft three pitch emails for the April 22 launch of the Fieldline equipment-tracking service. Tie each one to the reporter’s recent story in the folder.”
Fieldline-pitch-emails.docx“Build the briefing book for Thursday’s 2 p.m. interview with the Mercer Ledger utility reporter. Use her last six months of stories and our prior statements.”
Mercer-Ledger-briefing.docx“Group the 4,900 comments from the winter pulse into themes. Drop every comment that names a person, team or work site, and list what you removed.”
Pulse-readout-winter.xlsx“Prepare media, employee and customer holding statements for the Plains Road plant fire from the incident log and approved-facts sheet, and flag the gaps.”
Plains-Road-holdings.docx
Inside the Communications mode
Social listening and PR measurement
Builds the monthly coverage report from your monitoring export, with share of voice, message pull-through, sentiment and tiered volume, and never an AVE.
Engagement survey analysis
Reports the pulse or 360 readout without exposing a small team, holds groups under the minimum, suppresses what differencing could unmask and scrubs comments.
- Office skills
- Excel, Word, PowerPoint, PDF
- Tools
- Read, edit and write files, Search files, Run code, Search and read the web, View images
- Connectors
- SharePoint, Google Drive, Gmail, and additional custom connectors
- House style
- Your fonts, layouts and rules, on every file
Who it’s for
PR specialists and publicists, media relations, corporate, executive and internal communications staff, speechwriters, public information officers and chief communications officers, in-house, at agencies and in government.
Questions
Can it write the quotes we attribute to executives?
Yes, it drafts candidate quotes, and each one cites the transcript or memo in the folder that the wording came from. The citation is there because quotes invented by AI have cost reporters their jobs and forced retractions. No wording becomes a real quote until the person named in it approves it, and getting that approval is your job, not the tool’s.
Can we put embargoed documents in the folder?
Your organization decides whether embargoed material belongs in the tool. Ultramarine Work changes files only in the project’s folder. When a request needs it, it can read files elsewhere on your computer, never passwords, keys or app data, and you can turn that off in settings. The model runs on Paper Instruments’ servers, so the content it works on is sent there to be processed. Paper Instruments is SOC 2 Type II, and our security and compliance details are on our compliance page.
Can it report pulse results without breaking confidentiality?
Yes, it reports a group only when the respondent count clears the minimum, five for scores and ten for comments by default. Neighboring groups are suppressed too, so no one can subtract a small team’s rollup from the parent average and work out the number underneath. Comments that could identify a person are scrubbed, 360s are held to minimum rater counts, and the mode flags National Labor Relations Act limits on surveying while organizing is underway.
Will journalists know it was AI-written?
Journalists can tell when it goes out unedited, and Muck Rack’s survey found 98% of PR pros always or often edit AI drafts for exactly that reason. It hands back a draft for you to rewrite and send under your own name. Each claim cites the file it came from, and anything it could not verify is flagged instead of guessed. You also decide whether to disclose the tool’s role, a judgment PRSA’s guidance says to make when AI meaningfully shaped the content audiences receive.